TickX for Regional Theatre and Independent Venues
TickX helps over 60 theatres across the UK reach new users and generate awareness.
Work with us to grow your ticket sales and benefit from our innovative awareness driving content.
At a glance
£250k
Monthly sales for theatre
30k+
Monthly referrals to theatre partners
500
Average monthly referrals
400k+
Visitors per month
65%
Of users are interested in Arts, Theatre & Musicals
2.5m
Users in 2018
4m
Projected users in 2019
300k
Registered users
Our Theatre Audience
We have a vast and diverse user base with a variety of interests. These are some of our audience profiles.
Metropolitan Mums
35-54 year old, city-dwelling women
Practical, family-focussed, frugal
Event interests:
- Touring theatre
- Family events
- Throwback gigs
Culture Vultures
55 + year-old women in London
Active, creative, charitable, confident
Event interests:
- Theatre
- Arts
- Opera
Local Legends
55 + men in towns and suburbs
Traditional, practical, settled.
Event interests:
- Stand-up comedy
- Classic rock
London Adventurers
25-34 year-old women in London
Excited, ambitious, socialite.
Event interests:
- Music festivals
- Theatre
- Cinema
Original Star Warrior
35-54 year-old men in the suburbs
Nerd culture fan, 70’s/80s kid, humorous
Event Interests:
- Stand-Up
- Star Wars
- Marvel
Our audience profiles were created in collaboration with The Audience Agency.
Our Partners and Collaborators
Case Study
Reaching new audiences through TickX
TickX started working with Leicester Square Theatre to help them reach new audiences and grow their sales. In the first six months, the number of referrals shot up by 590% as TickX found new audiences which aligned with Leicester Square Theatre’s offering.
With over 20% of this audience coming from TickX’s dedicated member base, we were able to increase traffic from an audience LST may not have accessed through other marketing channels.
Generating awareness and delivering innovation
TickX has worked closely with Chickenshed to deliver a dynamic marketing solution which helps us tell their story and engage them with the right audiences. Creating a bespoke space on TickX, we were able to share its history, identity and social message whilst highlighting accessibility information via their venue profile. We were able to integrate and display their exciting variety of events, display relevant images and give them an additional push via out theatre pages.
We highlighted the important work and the organisation’s commitment to accessibility and inclusivity through our article Guide to Accessible Theatres in London. We awarded Chicken shed a unique TickX accessibility award and ensured some additional exposure was generated for the venue through our Ultimate Guide to Off West End and Fringe Theatre.
Working closely with Chickenshed has been incredibly rewarding, they are open to innovation and always keen to explore new and exciting ways to reach new audiences and tell their story.
What our partners have to say
Partner Benefits
Fast Checkout
Maximise your sales with our fully optimised conversion tools.
The Stage
Let readers book tickets for your show as soon as they have read a review in The Stage with our embeddable ticketing widget.
Off-West End Map
TickX will put you on the map with our fully interactive ‘Off-West End Map’ which serves to raise awareness for fringe and regional theatre.
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