TickX for Regional Theatre and Independent Venues

TickX helps over 60 theatres across the UK reach new users and generate awareness.

Work with us to grow your ticket sales and benefit from our innovative awareness driving content.

At a glance


Monthly sales for theatre


Monthly referrals to theatre partners


Average monthly referrals


Visitors per month


Of users are interested in Arts, Theatre & Musicals


Users in 2018


Projected users in 2019


Registered users

Our Theatre Audience

We have a vast and diverse user base with a variety of interests. These are some of our audience profiles. 

Metropolitan Mum

Metropolitan Mums

35-54 year old, city-dwelling women

Practical, family-focussed, frugal

Event interests:

  • Touring theatre
  • Family events
  • Throwback gigs
Culture Vultures

Culture Vultures

55 + year-old women in London

Active, creative, charitable, confident

Event interests:

  • Theatre
  • Arts
  • Opera
Local Legends

Local Legends

55 + men in towns and suburbs 

Traditional, practical, settled.

Event interests:

  • Stand-up comedy
  • Classic rock
London Adventurers

London Adventurers

25-34 year-old women in London

Excited, ambitious, socialite.

Event interests:

  • Music festivals
  • Theatre
  • Cinema

Original Star Warrior

35-54 year-old men in the suburbs

Nerd culture fan, 70’s/80s kid, humorous 

Event Interests:

  • Stand-Up
  • Star Wars
  • Marvel

Our audience profiles were created in collaboration with The Audience Agency.

Our Partners and Collaborators

Case Study

Reaching new audiences through TickX

TickX started working with Leicester Square Theatre to help them reach new audiences and grow their sales. In the first six months, the number of referrals shot up by 590% as TickX found new audiences which aligned with Leicester Square Theatre’s offering.

With over 20% of this audience coming from TickX’s dedicated member base, we were able to increase traffic from an audience LST may not have accessed through other marketing channels.

"TickX is incredible - we have seen a really great uplift thanks to the hard work and talent of the TickX team"

Generating awareness and delivering innovation

TickX has worked closely with Chickenshed to deliver a dynamic marketing solution which helps us tell their story and engage them with the right audiences. Creating a bespoke space on TickX, we were able to share its history, identity and social message whilst highlighting accessibility information via their venue profile. We were able to integrate and display their exciting variety of events, display relevant images and give them an additional push via out theatre pages.

We highlighted the important work and the organisation’s commitment to accessibility and inclusivity through our article Guide to Accessible Theatres in London. We awarded Chicken shed a unique TickX accessibility award and ensured some additional exposure was generated for the venue through our Ultimate Guide to Off West End and Fringe Theatre.

Working closely with Chickenshed has been incredibly rewarding, they are open to innovation and always keen to explore new and exciting ways to reach new audiences and tell their story.

“It has been great working with TickX over the past year – they have been a brilliant partner in helping to generate awareness about our unique inclusive theatre programme, and they are always looking to support and innovate on our behalf.”
Kevin Metchear
Head of Communications & Commercial Development

What our partners have to say

Partner Benefits

Fast Checkout

Maximise your sales with our fully optimised conversion tools.

The Stage

Let readers book tickets for your show as soon as they have read a review in The Stage with our embeddable ticketing widget.

Off-West End Map

TickX will put you on the map with our fully interactive ‘Off-West End Map’ which serves to raise awareness for fringe and regional theatre.

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