The first idea for TickX began when Steve Pearce was studying Economics at the University of Manchester, going out as much as any student can around a busy academic schedule. Whenever he was trying to plan something to do, Steve and his friends were left sifting through stacks of fliers and wading through ticket seller after ticket seller, just to find the best offer.
What he discovered in doing so was that there was a multitude of conflicting claims on what the ‘best offer’ was. The events industry had no central aggregator for price comparison, unlike nearly every other industry whether it was flights, hotels or utility bills.
6 Months Later
Steve discussed his ideas with childhood friend and rising entrepreneur Sam Coley, who had set up his first business at the age of 16. Together they set to work on developing a product to remedy this gap in the events industry, and by September 2015, the pair had officially launched TickX with the backing of Ministry of Sound.
The founders pitched TickX to telecoms mogul Peter Jones, Moonpig founder Nick Jenkins, fashion tycoon Touker Suleyman, high-street restaurant entrepreneur Sarah Willingham and longest standing Dragon Deborah Meaden.
TickX was operating in an interesting space, generation enough initial traction for Sam and Steve to be approached by the BBC’s Dragon’s Den research team, inviting them to pitch to the Dragon’s on the show.
In January 2017, the pair entered the den and left unscathed, turning down offers of £75’000 as they felt it undervalued the company. Only a month after they took on the Dragons, Sam and Steve had raised 10 times more than those initial offers through a funding round with 24Haymarket.
2017 saw TickX continue to grow and expand the platform, adding Apple Music and Spotify integration as well as launching the world’s first ticket comparison Chatbot.
By June, TickX had revealed their interactive and 3D seatmaps for theatre shows around the country, allowing users to hand-pick their seats. Not long after, Real View was launched for selected theatres around the UK, showcasing the exact view from each seat using in-seat photography.
TickX closed the year off having launched in Ireland and Spain, with big plans for 2018 coming next…
Next steps and (not-so) distant shores...
A year on from defeating the Dragons, TickX did the incredible and received a further £3 million of investment in a Series A funding round with BGF Ventures, growing the TickX team to almost 30 as well as adding even more to the TickX offering.
Series A and beyond
July 2018 saw TickX launch in the Netherlands, with August bringing cinema to the table with thousands of cinemas, showtimes and trailers added to the UK site. By November, TickX had launched an Intelligent Discovery Platform that connects users with events they are guaranteed to love through data-led recommendations.
Sam and Steve were highlighted as one of Forbes 30 Under 30 for Retail and Ecommerce! Celebrating their achievements in leading TickX to over 250,000 users and 100 ticket partners.
What’s next for TickX?
TickX will continue to move forward as an integral part of the events industry, aiming to become the central aggregator for all experiences and events across the globe. We will continue to add more ticket sellers and list more events each and everyday, becoming the sole destination for ticket price comparison and discovery.